i188 takes the privacy and security of your personal data seriously. This Privacy Policy explains exactly what data we collect from Pakistani players, why we collect it, how it is used, who it may be shared with, and what rights you have over your own information.
i188 does not sell your personal data to third parties. We do not share your data with marketing brokers. We collect only what is necessary to operate the platform, process your transactions, and meet our regulatory obligations. This policy tells you exactly what that means in practice — in clear, honest terms.
This Privacy Policy ("Policy") describes how i188 ("the Company", "we", "us", "our") collects, processes, stores, uses, and protects personal data in connection with the operation of the i188 online casino and sports betting platform, accessible at i188.im.
This Policy applies to all users of the i188 platform, including registered account holders, visitors who browse the platform without registering, and any other individuals whose personal data is processed by i188 in connection with the provision of the platform's services. References to "you" or "the Player" throughout this Policy refer to any such individual.
By accessing the i188 platform, creating an account, making a deposit, or otherwise using our services, you acknowledge that you have read, understood, and agree to the data practices described in this Policy. This Policy should be read alongside i188's Terms & Conditions and Responsible Gaming Policy.
i188 is committed to handling your personal data in a manner that is transparent, fair, and consistent with internationally recognised data protection principles, including those reflected in the General Data Protection Regulation (GDPR), notwithstanding that the GDPR may not directly apply to all of i188's operations.
For the purposes of applicable data protection law, i188 acts as the data controller in respect of personal data collected through the i188 platform. As data controller, i188 determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is carried out lawfully, fairly, and transparently.
i188 operates under the oversight of an international gaming licence. The Company's data processing obligations are shaped in part by the requirements of the applicable licensing authority, which may impose mandatory data retention and reporting obligations that take precedence over individual data subject requests in certain circumstances.
i188 collects personal data in the categories described below. The specific data collected from any individual player will depend on how they interact with the platform, what services they use, and what information is required for regulatory compliance purposes.
| Data Category | Specific Data Points | Collection Stage |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, passport number, photograph (from ID documents) | Registration & KYC verification |
| Contact Data | Email address, mobile phone number, city of residence (e.g. Karachi, Lahore, Islamabad) | Registration |
| Financial Data | JazzCash / EasyPaisa mobile wallet number, bank account details (HBL, UBL, Meezan Bank), transaction history, deposit and withdrawal amounts | Payment processing & KYC |
| Gaming Activity Data | Game history, betting records, wagering amounts, win/loss records, bonus usage, session duration logs | Ongoing platform use |
| Technical Data | IP address, device type, operating system, browser type, unique device identifiers, geolocation data (country/city level) | Automatic collection on access |
| Communications Data | Support chat transcripts, email correspondence, complaint records, feedback submissions | Customer support interactions |
| Responsible Gaming Data | Self-exclusion records, deposit limit settings, cooling-off period requests, problem gambling flags | Responsible gaming tool usage |
i188 does not intentionally collect special category personal data (such as health information, racial or ethnic origin, political opinions, or religious beliefs) unless such data is voluntarily provided by a player in the context of a responsible gaming or welfare concern, in which case it will be processed only for the purpose of addressing that concern.
i188 collects your personal data through the following channels and mechanisms:
i188 processes your personal data only where there is a valid legal basis for doing so. The following table sets out the primary purposes for which i188 processes personal data and the corresponding legal basis in each case.
| Processing Purpose | Legal Basis |
|---|---|
| Creating and managing your i188 account | Performance of contract |
| Processing deposits and withdrawals in PKR | Performance of contract |
| Verifying your identity and age (KYC / AML compliance) | Legal obligation |
| Detecting and preventing fraud, money laundering, and cheating | Legal obligation & legitimate interests |
| Providing customer support and resolving disputes | Performance of contract & legitimate interests |
| Operating responsible gaming tools and monitoring for problem gambling indicators | Legal obligation & legitimate interests |
| Sending transactional communications (deposit confirmations, withdrawal notifications, security alerts) | Performance of contract |
| Sending promotional communications about i188 bonuses and offers | Consent (you may withdraw this at any time) |
| Improving platform performance, game offerings, and user experience | Legitimate interests |
| Complying with regulatory reporting requirements under i188's gaming licence | Legal obligation |
i188 will only send you promotional emails or SMS messages about bonuses, offers, and platform updates if you have provided explicit consent at registration or have subsequently opted in through your account settings. You may withdraw your consent to receive marketing communications at any time by updating your notification preferences in your i188 account or by contacting support.
i188 does not sell, rent, or trade your personal data to third parties for marketing or commercial purposes. Data sharing is limited strictly to what is necessary to operate the platform, meet regulatory obligations, and protect the integrity of the gaming environment.
i188 may share your personal data with third parties only in the following circumstances:
All third parties with whom i188 shares personal data are required to process such data only for the specified purpose and in accordance with i188's instructions and applicable data protection standards. i188 does not permit third-party service providers to use player data for their own commercial purposes.
i188 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law or regulatory obligation. The following general retention principles apply:
Upon expiry of the applicable retention period, i188 will securely delete or anonymise your personal data so that it can no longer be associated with you as an individual.
i188 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:
While i188 takes extensive measures to protect your data at the platform level, the security of your i188 account also depends on steps you take on your side. Keep your password strong and unique, do not share your login credentials with anyone, enable 2FA in your account settings, and contact i188 support immediately if you suspect your account has been accessed without your authorisation. i188 staff will never ask for your password.
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, i188 will notify affected players in accordance with its obligations under applicable data protection regulations, without undue delay and no later than the timeframe required by the relevant regulatory authority.
i188 uses cookies and similar tracking technologies on the i188 platform to deliver core functionality, improve user experience, and support platform analytics. The following categories of cookies are used:
i188 does not use third-party advertising cookies or permit third-party advertising networks to place tracking cookies on the i188 platform. You can manage cookie preferences through your browser settings; however, disabling strictly necessary cookies will impair your ability to use the i188 platform.
Subject to applicable data protection law and certain exceptions related to i188's legal and regulatory obligations, you have the following rights in respect of your personal data held by i188:
Request a copy of the personal data i188 holds about you, along with information about how it is being used and on what legal basis.
Request that inaccurate or incomplete personal data held by i188 be corrected or updated. You can also update many account details directly through your i188 account settings.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to i188's legal and regulatory retention obligations.
Request that i188 restrict the processing of your personal data in certain circumstances, such as while a dispute about the accuracy of that data is being resolved.
Request a copy of personal data you have provided to i188 in a structured, commonly used, machine-readable format where processing is based on consent or contract.
Object to the processing of your personal data where i188 relies on legitimate interests as the legal basis, including objecting to the use of your data for direct marketing.
To exercise any of these rights, please contact i188 customer support via the live chat facility on the platform or by email at the address provided in Section 14. i188 will respond to all valid data subject requests within 30 days of receipt. Where a request is complex or numerous, i188 may extend this period by a further 60 days, in which case we will notify you of the extension and the reason for it within the initial 30-day period.
Please note that certain rights may be limited or overridden by i188's legal and regulatory obligations — for example, the obligation to retain transaction records and KYC data for prescribed periods under AML regulations will take precedence over a request for erasure of such data.
The i188 platform is strictly for individuals aged 21 years and above. i188 does not knowingly collect personal data from persons under the age of 21. Identity and age verification is conducted as part of the KYC process for all registered accounts. Any account found to belong to a person under 21 years of age will be immediately suspended, the account data will be retained only to the extent required to prevent re-registration by the same individual, and any remaining balance will be handled in accordance with i188's regulatory obligations.
If you are a parent or guardian and have reason to believe that a minor has registered for an i188 account, please contact i188 customer support immediately via the live chat facility or email. i188 will investigate the matter promptly, take all necessary remedial action, and respond to your report within 5 business days.
i188 strongly encourages parents and guardians to make use of parental control software and device-level access restrictions to prevent minors from accessing online gambling platforms. i188 does not bear responsibility for access to the platform that occurs despite reasonable age verification measures, where access is facilitated by a third party sharing their account credentials with a minor.
As an internationally operated platform, i188 may transfer your personal data to, or store it in, countries outside Pakistan. Such transfers may occur in connection with the use of third-party service providers — including game studios, payment processors, KYC verification services, and cloud infrastructure providers — that are located in jurisdictions outside Pakistan.
Where personal data is transferred outside Pakistan, i188 takes steps to ensure that appropriate safeguards are in place to protect your data to a standard equivalent to that required by internationally recognised data protection frameworks. These safeguards may include:
If you would like further information about the specific safeguards in place for any particular international data transfer involving your personal data, please contact i188 via the details in Section 14.
i188 reserves the right to update or modify this Privacy Policy at any time to reflect changes in applicable data protection law, regulatory requirements, or i188's data processing practices. Material changes to this Policy will be communicated to registered players by way of a prominent notice on the i188 platform and, where practicable, by email to the address registered to each affected account.
The date of the most recent update is indicated in the "Effective Date" notice at the top of this document. We recommend that you review this Policy periodically to ensure you remain informed about how i188 handles your personal data. Your continued use of the i188 platform following publication of an updated Policy constitutes your acceptance of the changes.
Where a proposed change to this Policy would involve a materially different use of your personal data than was disclosed at the time of collection, i188 will seek your fresh consent before implementing that change in relation to your existing data.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way i188 processes your personal data, please contact us through one of the following channels:
This Privacy Policy was last reviewed and updated on 1 January 2026. This version supersedes all prior versions of the i188 Privacy Policy. i188 operates under international gaming licence oversight and processes personal data in accordance with the data protection requirements of its licensing framework.
A plain-English summary of the six core ways i188 protects your privacy and personal data on the platform.
Every data transmission between your device and the i188 platform is protected by bank-grade 256-bit SSL encryption. Whether you're logging in from Karachi or placing a PSL bet from Lahore, your data is encrypted in transit at all times.
i188 does not sell, rent, or share your personal data with third-party marketing companies or data brokers. Your information exists on i188 to run your account and meet regulatory obligations — full stop. No advertising networks, no data marketplaces.
i188 collects only the personal data that is genuinely necessary to provide platform services and meet licensing requirements. We do not ask for data we do not need. Every field in our registration and KYC process exists for a specific, documented purpose.
Access, correct, export, or request deletion of your i188 personal data at any time by contacting support. Data subject requests are handled within 30 days. i188 does not obstruct or delay legitimate privacy rights requests from Pakistani players.
i188 does not keep your data indefinitely. Account data is retained for 5 years post-closure to meet AML regulations, then securely deleted. No vague "as long as necessary" language — just specific, documented retention periods you can verify.
i188's platform and infrastructure undergo regular penetration testing and security audits by independent third-party cybersecurity firms. We maintain intrusion detection systems and access logging to monitor for and respond to security incidents in real time.
If you have concerns about your privacy, want to exercise your data rights, or need clarification on anything in this Privacy Policy, the i188 support team is available 24/7 via live chat. Data subject requests are handled within 30 days. No runaround, no delay — just transparent answers from real people.
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